LVMH has for a long time been a key sponsorship partner to the sporting world, notably supplying trophy cases for some of the most prestigious sporting competitions, made by trunk-maker Louis Vuitton, but also with classic kit sponsorship deals for various top teams, and above all individual football and basketball stars, who have replaced celebrities among runway show guests. But this autumn, LVMH’s sponsorship announcements are coming thick and fast, like never before. The latest deal, announced on Thursday November 2, is between Christian Dior and French wheelchair tennis player Pauline Déroulède, chosen by the label as its brand ambassador for the Paris 2024 Olympic and Paralympic Games.In July, LVMH announced it had become one of the Paris Games’ premium partnersคำพูà…